Simplicity

Slide 1: Simplicity Innovation Mobius View July 2008

Slide 2: Since the Industrial Revolution, Business has seen three ages

Slide 3: Since the PRODUCE Industrial Revolution, SELL Business has seen three agesINNOVATE

Slide 4: Since the PRODUCE Industrial At first those who could produce the most and fastest won Revolution, SELL Business “You can have any color as long as it has seen is black” – Henry Ford three agesINNOVATE

Slide 5: Since the PRODUCE Industrial“Ninety-nine percent of advertising doesn't sell much of anything” - David Revolution, Ogilvy SELL Business Then came the golden has seen age of marketing – The best marketer always won three agesINNOVATE

Slide 6: Since the PRODUCE Industrial “Everything worth inventing probably has already been invented by now” - United Revolution, States Patent Office (1899) SELL Business Revolution in Technology has seen and a smaller world has created infinite options for the consumers three agesINNOVATE

Slide 7: NOW WHAT

Slide 8: today’s consumers are saturated “All obvious targets have gone, so people aren’t likely to have easily solved problems” – Seth Godin (Marketing Guru)

Slide 9: SO WHAT

Slide 10: there is a need to make life simpler

Slide 11: the clock is now ticking to ring in the next generation of marketing

Slide 12: simplicity is the new innovation

Slide 13: What are the rules for the new game of simplicity & innovation?

Slide 14: What are 1. Simplify the rules for the new 2. Learn game of simplicity & 3. Connect innovation?

Slide 15: What are John Maeda postulated “10 laws of simplicity” the rules for the new game of simplicity & innovation? Image source: Imke Lass

Slide 16: Maeda’s 10 laws fall in 3 groups Reduce – thoughtful reduction 1. Simplify Organize – organize many to one The one – focus on the meaningful Differences – respect complexity 2. Learn Learn – knowledge simplifies Failure – simplify on simplistic Context – understand big picture Time – reduction in time is value 3. Connect Trust – simplicity establishes trust Emotion – simplicity connects

Slide 17: Reduce and Organize to focus on 1. Simplify The one meaningful idea A desktop fulfils many needs including provide access to a large number of music files 2. Learn Reducing the desktop to a hard disk introduces mobility All mp3 players like ipods are evolution of the basic idea of a hard disk that 3. Connect can play music

Slide 18: Reduce and Organize to focus on 1. Simplify The one meaningful idea Microsoft Windows simplified the user experience from the days of MS-DOS and made the use of computers a mass consumer 2. Learn experience vs. something for programmers Microsoft educated the users to interact with computers and this knowledge makes it difficult for them to switch 3. Connect

Slide 19: 1. Simplify Due to complexity it is necessary to constantly Search Reader learn so that we simplify keeping the big picture in mind Maps Youtube 2. Learn Google extended its initial success based on a simple interface and powerful by constantly introducing Image search newer offerings by learning more about its consumers Analytics 3. Connect News Enterprise solutions Office applications

Slide 20: 1. Simplify Due to complexity it is necessary to constantly learn so that we simplify keeping the big picture in mind Nintendo Wii won the game 2. Learn console war with Playstation and Xbox by focusing on user experience vs. being technology heavy 3. Connect

Slide 21: 1. Simplify Sometimes saving in time seems like a big benefit to consumer 2. Learn Using simplicity in design it is possible to achieve definite 3. Connect consumer connect by offering definite benefits like saving on time and establishing trust and building emotional connect

Slide 22: 1. Simplify Simplicity in design creates a loyal consumer base by establishing a very strong consumer connect 2. Learn Using simplicity in design it is possible to achieve definite 3. Connect consumer connect by offering definite benefits like saving on time and establishing trust and building emotional connect

Slide 23: how can you make things simpler? Mobius View (mobius.view@gmail.com) with help from… 10 laws of simplicity: John Maeda (www.lawsofsimplicity.com) Images: Flickr (www.flickr.com) The Featuritis Curve: Kathy Sierra (http://headrush.typepad.com)