3 Hour Startup - OSCON 2008

Slide 1: 3 Hour Startup Launching a Startup in 3 Hours Andrew Hyde Gavin Doughtie

Slide 2: Hello

Slide 3: Just Half a Day

Slide 4: 3 Hour Startup (yes you)

Slide 5: What We Are Saying

Slide 6: “Startups Can Be Fun”

Slide 7: “Fail Fast”

Slide 8: “Find Great CoFounders”

Slide 9: What We Are Not Saying

Slide 10: “Get Rich Quick”

Slide 11: “Profit Off of Others”

Slide 12: “ ”

Slide 13: View From Up Here

Slide 14: Andrew Hyde

Slide 15: Gavin Doughtie

Slide 17: Some Quotes

Slide 19: “Our company was built in 3 hours, the rest was marketing bullshit.”

Slide 20: “Our company was built in 3 hours, the rest was marketing bullshit.” -Bill Gates

Slide 21: “Amazing products are never built in a long time. Just short, simple acid trips.”

Slide 22: “Amazing products are never built in a long time. Just short, simple acid trips.” -Steve Jobs

Slide 23: “I am buying lunch for Andrew and Gavin.”

Slide 24: “I am buying lunch for Andrew and Gavin.” -Whurley

Slide 25: 3 Hour Startup is for: Practicing Exploring Curiosity Collaborating Launching

Slide 26: “Be The Best In The World” -Brad Feld

Slide 27: http://www.flickr.com/photos/mstorz/482241635 http://www.flickr.com/photos/lockergnome/1584268672

Slide 28: http://www.flickr.com/photos/mstorz/482241635 http://www.flickr.com/photos/lockergnome/1584268672

Slide 29: http://www.flickr.com/photos/mstorz/482241635 http://www.flickr.com/photos/lockergnome/1584268672

Slide 30: http://www.flickr.com/photos/mstorz/482241635 http://www.flickr.com/photos/lockergnome/1584268672

Slide 31: G33k Sprinting

Slide 32: 3 Hours Startup During This Session

Slide 33: Where This is Coming From

Slide 34: Deliverables Paper Prototype Working Title Design Working Prototype Deployed

Slide 35: Questions http://www.flickr.com/photos/sunsurfr/512124448

Slide 36: Use This For Every Project

Slide 37: Why See it Prevent a 6th Month Mistake Fail Really Fast Show Off

Slide 38: The Smartest People in the Room Startups Succeed With: ‣ Right Team ‣ Solid Idea* ‣ Timing ‣ Luck ‣ Find a Team is ++ ‣ Look Around ‣ Who is a Designer, Developer, UI, etc?

Slide 39: 3 Hours- 4 Steps ‣ Team ‣ Idea ‣ Product ‣ Implementation

Slide 40: Team ‣ Gavin- Development ‣ Andrew- Design/ UI ‣ Team

Slide 41: Ideas ‣ Solve Problems ‣ Solve More Than Just Your Problem ‣ Can Be ‘X Better’ ‣ Can Be ‘X but Open’ ‣ Idea

Slide 42: 9 Ideas ‣ Ebook$- Ebook teaching people to sell ebooks ‣ GreenNet- Yelp for Recycling and Green ‣ SocialShare- Easy to create and manage lists ‣ Subversionless- Find designers for your projects ‣ DeadSpace- Myspace for the dead ‣ MassiveGoog- Open Google ‣ PoorCoder- Recipe finder for what you have ‣ TwitterProm- Match users for the big dance ‣ Idea

Slide 43: ‣ Idea

Slide 44: What Not To Do ‣ Think Your Idea is Worth Anything ‣ Build Anything that is "Neat" or "Cute" ‣ Define development or design early on ‣ Pick a domain ‣ Idea

Slide 45: 9 Ideas ‣ Ebook$- Ebook teaching people to sell ebooks ‣ GreenNet- Yelp for Recycling and Green ‣ SocialShare- Easy to create and manage lists ‣ Subversionless- Find designers for your projects ‣ DeadSpace- Myspace for the dead ‣ MassiveGoog- Open Google ‣ PoorCoder- Recipe finder for what you have ‣ TwitterProm- Match users for the big dance ‣ Idea

Slide 46: SocialShare ‣ Idea

Slide 47: SocialShare ‣ What It Is ‣ Wiki ‣ Multi Author ‣ Public ‣ Group List ‣ Idea

Slide 48: SocialShare ‣ What It Is ‣ Wiki ‣ Multi Author ‣ Public ‣ Group List ‣ What It Isn’t ‣ Blast Email ‣ Contact Form ‣ Secure ‣ Idea

Slide 49: SocialShare ‣ Problem ‣ Sharing your social graph is hard ‣ Solution ‣ Usable wiki, everyone can add their own ‣ Idea

Slide 50: SocialShare ‣ Idea

Slide 51: SocialShare ‣ SocialShare will make it easier for groups of people to share information from their social graph together by creating a security optional, usable wiki with a unique url. ‣ Idea

Slide 52: SocialShare ‣ SocialShare will make it easier for groups of people to share information from their social graph together by creating a security optional, usable wiki with a unique url. ‣ The end result will be a group list with information about all the members of the group. ‣ Idea

Slide 53: Naming ‣ Working Title ‣ SocialShare -> GroupList ‣ InstantDomainSearch.com ‣ GroupList.com Taken ‣ GroupList.us is open ‣ Buy, Set Nameservers on Purchase ‣ Product

Slide 54: Write It Down ‣ Paper Prototype ‣ Moleskin ‣ Terrible Looking Browser ‣ KISS ‣ Idea

Slide 56: ‣ Product

Slide 57: ‣ Product

Slide 58: Paper Prototyping ‣ Title ‣ Goal ‣ Fill in Details ‣ As Simple As Possible ‣ No Nav ‣ Everything with Purpose ‣ Product

Slide 59: Paper Prototype Title: Homepage grouplist.us GroupList.us GroupList makes things like sharing information in a group, actually easy. Start A GroupList about / contact ‣ Product Goals: Encourage Sign Up, Find Other Group, Explain, Contact, About

Slide 60: Paper Prototype Title: Sign Up grouplist.us GroupList.us There is only one step to starting a GroupList Group Name Your Email if you want to edit the page in the future Password if you want your group to be private Next about / contact ‣ Product Goals: Group Name, Admin Email, Password Optional

Slide 61: Paper Prototype Title: Password grouplist.us/GroupName08 GroupList.us/GroupName08 Password Let Me In about / contact ‣ Product Goals: If group is password protected

Slide 62: Paper Prototype Title: First Name Entry grouplist.us/GroupName08 GroupList.us/GroupName08 GroupName08 GroupList options Name Email Phone Website Twitter Facebook MySpace Save Add Another Contact Share This GroupList about / contact ‣ Product Goals: Encourage Sign Up, Find Other Group, Explain, Contact, About

Slide 63: Paper Prototype Title: GroupHome grouplist.us/GroupName08 GroupList.us/GroupName08 GroupName08 GroupList options Name Email Phone Website Twitter Facebook MySpace Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze Name Email Phone Website Twitter Facebook MySpace Share This GroupList Save Print This GroupList about / contact ‣ Product Goals: List, Sort, Link, Add Notes: columns align with the content, showing it all. Links to services are active

Slide 64: Paper Prototype Title: Options grouplist.us/GroupName08 GroupList.us/GroupName08 GroupName08 GroupList options last edits x Name x Twitter 5/29 at 8:14 Eddy Mc x Email x Facebook 5/29 at 8:12 Cameron x Phone x MySpace 5/29 at 8:10 Eddy Mc x Website Save Revert Name Email Phone Website Twitter Facebook MySpace Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze Andrew Hyde andrew@endo 303-817-3333 andrewhyde.ne /andrewhyde /3oo3l2l2l /endoze about / contact ‣ Product Goals: Notes: slides down animation. Every time there is an edit, a version with the time and person added/edited is saved. Clicking it will give you what it looked like. Revert will restore it

Slide 65: Design ‣ Product

Slide 66: Design ‣ Product

Slide 67: Implementation ‣ Implementation

Slide 68: Things You Need Before Launch Source Control Server Programming Deployment

Slide 69: “Light Engineering” ‣ Implementation

Slide 70: 1-Click Installs ‣ Implementation

Slide 71: Amazon EC2 ‣ Implementation

Slide 72: Google AppEngine ‣ Implementation

Slide 73: It Should Always Look Nice http://www.opendesigns.org

Slide 74: Things You Don't Need ‣ Implementation

Slide 75: Things You Don't Need Scalability Performance "Industrial Strength" anything UNLESS that's what your startup is about ‣ Implementation

Slide 76: Technology: Pitfalls ‣ Implementation

Slide 77: Technology: Pitfalls Java No Local Expertise Overambitious ‣ Implementation

Slide 78: Team == Technology ‣ Implementation

Slide 79: Have Fun! ‣ Implementation

Slide 80: Major Roles ‣ Usability ‣ Development ‣ Marketing ‣ Design ‣ QA ‣ Implementation

Slide 81: Individual Roles ‣ Dev Manager ‣ Product Manager ‣ Designer ‣ Interaction Document ‣ Idea Definition ‣ Implementation

Slide 82: Tools ‣ Basecamp ‣ Google apps ‣ IM ‣ JumpBox ‣ Trac ‣ Twitter ‣ Facebook ‣ Implementation

Slide 83: Legal Stuff ‣ How Startup Weekend Has Done It ‣ Implementation

Slide 84: If you can't make it good, at least make it look good. Bill Gates Intellectual property has the shelf life of a banana. Bill Gates It's fine to celebrate success but it is more important to heed the lessons of failure. Bill Gates

Slide 85: What Do You Do on Monday? ‣ eBay ‣ Go Home ‣ Core Team ‣ Hire each other ‣ Implementation

Slide 86: Workshop Time or Watch Gavin Code

Slide 87: Workshop Time or Watch Gavin Code

Slide 88: “When - and how in the hell - did startups become so much fun?.” -Josh Spear

Slide 89: Thank You!

Slide 91: Contact Andrew Hyde TechStars techstars.org andrewhyde.net @andrewhyde Gavin Doughtie Google xdraw.org gavin@doughtie.com