2. @LoungeGroup
Theloungegroup.com
INTRODUCTION
On 27th October, The Lounge Group ran a breakfast event for
over 30 brand representatives to immerse them in the digital
lives of 11-15 year olds
distilled from our key insights gained through an extensive
qualitative immersive insight study. We worked with 11-15
year olds all over the country, living their lives with them for a
week through the lens of a video camera, exploring their
digital world, motivations, influences and interactions with one
another and with brands. We then tested out our findings
through street interviews.
For the full presentation, please contact Sara Gil on
sara.gil@theloungegroup.com or 020 7940 4381
