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Advertising in the Digital Age

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Advertising in the Digital Age

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  • brazilectro
    brazilectro said 10 months Edit Delete

    Hello,

    I'm student in HEC school in france and i prepare a fil about the futur of advertising and relation with social networking.

    I will ask you if it's possible to take your presentation for build my file please?

    my email is brazilectro@hotmail.fr

    Thank you,

  • HenkTerol
    HenkTerol said 2 years Edit Delete

    Marco,



    Kan ik deze presentatie in pp ontvangen. Bijvoorbaat dank.

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    Presentation Transcript

    1. Slide 1: Advertising in the digital age Marco Derksen 23 mei 2007
    2. Slide 2: ADVERTISING IN THE DIGITAL AGE (Uitdaging voor Marcom)
    3. Slide 3: Advertising in the digital age Klantinteractiemodel: van contact naar contract LD EE B R O VO
    4. Slide 4: Advertising in the digital age Welke middelen zet ik in en voor welke doelstellingen? 80% Informatie Aankoop Gebruikname Nazorg Nieuw e 70% behoeften 60% Persoonlijk 50% contact 40% Internet 30% 20% Telefoon 10% Post 0% Bron: Interview NSS
    5. Slide 5: Advertising in the digital age Welke middelen zet ik in en voor welke doelstellingen? Bron: E-consultancy 2005
    6. Slide 6: ADVERTISING IN THE DIGITAL AGE (Digitale trends & ontwikkelingen)
    7. Slide 7: Digitale trends & ontwikkelingen Van analoog naar digitaal Notebook & Media PCs tablet PCs Digital radio Flat Screen TVs Networked DVD players Media Servers IP TV STBs Streaming media players Games consoles Handheld Removable storage Games consoles Personal Video Recorders Multi-media Digital imaging PDAs mobile phones devices Wearable media Mp3 players Portable Media Players Analogue Digital Networked digital
    8. Slide 8: Digitale trends & ontwikkelingen Internetgebruik in Nederland 76,0 70,0 75,0 66,0 57,0 Internetgebruik (%) 49,0 50,0 42,0 30,0 20,0 25,0 10,0 7,5 2,8 1,2 0,0 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Bron: Trendbox (Internetmonitor 2006)
    9. Slide 9: Digitale trends & ontwikkelingen Consumer Technology Adaption 120 100 80 US 60 households (millions) 40 20 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 103 104 105 107 108 109 110 111 112 114 115 116 117 119 All US households - 8 10 17 22 28 44 57 65 74 80 85 89 92 Digital still camera 42 47 57 57 63 67 78 84 88 93 97 100 102 103 Mobile phone - - - - - 3 14 28 45 64 78 87 91 94 Camera phone 3 3 6 7 9 12 16 16 17 17 18 18 19 21 PDA - - - - 2 4 7 10 14 19 24 28 30 32 Satellite radio - - 2 3 4 5 11 22 32 39 43 45 46 47 MP3 player Bron: Forrester’s North American Consumer Technology Adoption Study 2006
    10. Slide 10: Digitale trends & ontwikkelingen Consumer Technology Adaption Bron: Forrester
    11. Slide 11: Digitale trends & ontwikkelingen Gartner's 2006 Emerging Technologies Hype Cycle Bron: Gartner 2006
    12. Slide 12: Digitale trends & ontwikkelingen Gebruik van digitale media in Nederland PDA 2005 2006 Harddisk Recorder Portable spelcomputer Digitale TV Spelcomputer Laptop MP3-speler (incl. iPod) Digitale fotocamera Desktop PC Mobiele telefoon 0% 25% 50% 75% 100% Bron: Interview NSS/IAB (Mediaconsumptieonderzoek 2006)
    13. Slide 13: Digitale trends & ontwikkelingen Van push naar pull Bron: Arbitron 2006
    14. Slide 14: Digitale trends & ontwikkelingen Online Oxygen Bron: Trendwatching.com
    15. Slide 15: Digitale trends & ontwikkelingen Generation C Bron: Trendwatching.com
    16. Slide 16: Digitale trends & ontwikkelingen Virtual Connected
    17. Slide 17: ADVERTISING IN THE DIGITAL AGE (Betekenis voor mediaplanning)
    18. Slide 18: StrADegy: Advertising in the Digital Age Steven Fredericks (TNS Media Intelligence)
    19. Slide 19: 10 veranderingen in mediaplanning Steven Fredericks (TNS Media Intelligence) 1. data overload 2. search will rule 3. consumers in control 4. niche audiences 5. end of mass marketing 6. instant ROI 7. advertising becomes independent of content 8. end of media mix modeling 9. end of program and commercial ratings 10.ads will become independent of media choice Source: Re:Think 2007
    20. Slide 20: 1. DATA OVERLOAD
    21. Slide 21: 1. DATA OVERLOAD
    22. Slide 22: 1. DATA OVERLOAD
    23. Slide 23: 1. DATA OVERLOAD
    24. Slide 24: 1. DATA OVERLOAD
    25. Slide 25: 1. DATA OVERLOAD
    26. Slide 26: 1. DATA OVERLOAD
    27. Slide 27: 2. SEARCH WILL RULE
    28. Slide 28: 2. SEARCH WILL RULE
    29. Slide 29: 2. SEARCH WILL RULE
    30. Slide 30: 2. SEARCH WILL RULE
    31. Slide 31: 2. SEARCH WILL RULE
    32. Slide 32: 3. CONSUMERS IN CONTROL
    33. Slide 33: 4. NICHE AUDIENCES Source: Gapingvoid.com
    34. Slide 34: 4. NICHE AUDIENCES
    35. Slide 35: 4. NICHE AUDIENCES
    36. Slide 36: 5. END OF MASS MARKETING
    37. Slide 37: 5. END OF MASS MARKETING
    38. Slide 38: 5. END OF MASS MARKETING
    39. Slide 39: 5. END OF MASS MARKETING
    40. Slide 40: 6. INSTANT ROI
    41. Slide 41: 6. INSTANT ROI TV Bereik Budget Radio % Bereik Budget % Dagbladen Website Formulier Klanten Bereik % # bezoekers % # formulieren % # klanten Budget % Zoekmachines Bereik Budget % Online Ads Bereik Budget Klantwaarde? Cost-per-action Cost-per-mille Cost-per-click Cost-per-sale (CPA) (CPM) (CPC) (CPS)
    42. Slide 42: 7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
    43. Slide 43: 7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
    44. Slide 44: 7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
    45. Slide 45: 7. ADVERTISING BECOMES INDEPENDENT OF CONTENT
    46. Slide 46: 8. END OF MEDIA MIX MODELING
    47. Slide 47: 9. END OF PROGRAM AND COMMERCIAL RATINGS
    48. Slide 48: 10. ADS WILL BECOME INDEPENDENT OF MEDIA CHOICE
    49. Slide 49: ADVERTISING IN THE DIGITAL AGE (Tot slot)
    50. Slide 50: Advertising in the digital age Welke middelen zet ik in en voor welke doelstellingen? Bron: Stephan Fellinger
    51. Slide 51: ADVERTISING IN THE DIGITAL AGE (Bijlage)
    52. Slide 52: Advertising in the digital age Verwachtingen voor de komende jaren Bron: IAB 2007
    53. Slide 53: Advertising in the digital age Verwachtingen voor de komende jaren Bron: Forrester, 2005
    54. Slide 54: Advertising in the digital age Verwachtingen voor de komende jaren Bron: Forrester, 2006
    55. Slide 55: Advertising in the digital age Verwachtingen voor de komende jaren Bron: Forrester, 2007

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