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The future of advertising

from mattanium, 9 months ago Add as contact

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A presentation I gave on March 17th to the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association about the future of advertising in the digital age.

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« Prev Comments 1 - 10 of 17 Next »
  • Ro33y
    Ro33y said 2 weeks Edit Delete

    Great presentation. I have moved away from traditional ad agencies already and discover a lot of new needs, new approaches and opportunities. Your presentation have given me more stuff to think about. Lot's of homework.
    Congrats.
    Un abrazo,
    Robby!

  • peremuk
    peremuk said 3 weeks Edit Delete

    Excellent presentation, I will enter into my blog.

  • guest51aa10c8
    guest51aa10c8 said 3 weeks Edit Delete

    That was a first class presentation. Thank you for sharing it. Do you know of any other presentations that are out there on Social Media?

    Thanks again.

    c

  • mattanium
    mattanium said 1 month Edit Delete

    @guest34f084 - Thanks for the comment. It's interesting to see what people hold as their view of the future. The 'tech' portions of this presentation represent what I think the future of advertising will be and will evolve from. Emerging media (in the future) will have emerged and will be media. If you think advertising will look like a 30 second spot or a 8.5x11 print ad, then you should go back through this deck again. If you're not putting actions in place that get you in the conversation then there are quite a number of actionable elements here. Maybe I need to spell them all out in detail. I'll save that for another deck.

  • guest34f084
    guest34f084 said 1 month Edit Delete

    Nice presentation, but has much more to do with emerging media and technology than advertising.

    Advertising works in the consumer's mind.

    Everything else is just commentary on new technology, and how marketers have infinite ways to identify a fragmented audience.

    So, 'You should use some of this technology, it's cool' is not giving marketers anything actionable.

    But he loves his tech!

  • guestf5b180
    guestf5b180 said 1 month Edit Delete

    dude..do you work for Twitter? :p nice summary thanks :)

  • greekhero
    greekhero said 2 months Edit Delete

    Good show!

  • haveaword
    haveaword said 4 months Edit Delete

    Thanks for sharing these tips you really put a great attention of people to new ways of advertising thanks and keep it up

  • didoseven
    didoseven said 5 months Edit Delete

    It's so useful , thanks a ,ot!

  • jakobdenk
    jakobdenk said 5 months Edit Delete

    wonderful slides
    thanks
    -jd

  • jakobdenk
    jakobdenk said 5 months Edit Delete

    wonderful slideshow
    thanks
    -jd

  • jai232
    jai232 said 8 months Edit Delete

    THANXS.................................. ..........

  • mrjadkins
    mrjadkins said 8 months Edit Delete

    As an educator who teaches teachers and students the value of Web 2.0 and the tools for connecting our classrooms globally, I honestly appreciate the message of this presentation. Your presentation reaches beyond just advertising and its future. Thanks for sharing and keep it up for those of us trying to connect education to media and industry outside of brick and mortar classrooms!

  • akispicer
    akispicer said 9 months Edit Delete

    sorry i missed you in MPLS, i was out of town. good stuff.

  • Seij
    Seij said 9 months Edit Delete

    I'm a student at the U of Minnesota and found your presentation on your blog. Loved it.

  • Klarinetic
    Klarinetic said 9 months Edit Delete

    Your examples supporting these focuses on advertising really put things into perspective (particularly Twitter and the Minneapolis Bridge collapse). You inspired me to revisit my blog and search further into marketing, thank you Matt!

  • guest312e8c
    guest312e8c said 9 months Edit Delete

    Thank you. I was interested in your comments that marketing and advertising need to marry, or at least significantly other.

« Prev Comments 1 - 10 of 17 Next »
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    Presentation Transcript

    1. Slide 1: The future of advertising. Matt Dickman//Fleishman-Hillard//MCAD//MIMA//March 17, 2008
    2. Slide 2: Welcome.
    3. Slide 3: First, let’s make a deal.
    4. Slide 6: About me.
    5. Slide 10: http://www.google.com/search?&q=matt+dickman
    6. Slide 14: The foundation for tomorrow is here today.
    7. Slide 15: If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army
    8. Slide 16: The world has changed.
    9. Slide 17: 1.0 2.0
    10. Slide 18: 3.0
    11. Slide 19: The faces have changed.
    12. Slide 25: “The best idea is boss” -CP+B
    13. Slide 26: The roadmap changed.
    14. Slide 29: The language changed.
    15. Slide 30: <html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html>
    16. Slide 32: The pace changed.
    17. Slide 34: Choice is growing exponentially.
    18. Slide 38: Marketers are at a crossroads.
    19. Slide 40: Most agencies were not built for dialogue.
    20. Slide 41: Traditional digital is running rampant.
    21. Slide 42: Most marketers on Facebook use it as a broadcast platform.
    22. Slide 43: They were created to push.
    23. Slide 44: And shout.
    24. Slide 45: Sometimes that works.
    25. Slide 46: Advertising is better at emotion.
    26. Slide 47: http://youtube.com/watch?v=NRAhyl1fC4w
    27. Slide 48: It just doesn’t work in a vacuum.
    28. Slide 49: Or a silo.
    29. Slide 51: PR Advertising
    30. Slide 52: PR Advertising Interactive
    31. Slide 53: PR Interactive
    32. Slide 54: Advertising Interactive
    33. Slide 55: Today.
    34. Slide 56: PR Advertising Interactive
    35. Slide 57: Tomorrow.
    36. Slide 58: PR Advertising Interactive
    37. Slide 59: Marketing
    38. Slide 60: Experiences rule.
    39. Slide 61: Storytelling is a must.
    40. Slide 62: Creating and enabling fans.
    41. Slide 67: 1-to-1.
    42. Slide 69: Location agnostic.
    43. Slide 70: Portable.
    44. Slide 72: Widgets are portable, brand gateways.
    45. Slide 74: Time agnostic.
    46. Slide 77: We have to listen and adapt.
    47. Slide 80: End of interruption.
    48. Slide 81: Social media will be the standard.
    49. Slide 82: It’s all social.
    50. Slide 83: It’s all personal.
    51. Slide 87: The “me” economy.
    52. Slide 91: 15 megabytes is the new 15 minutes.
    53. Slide 94: Consumer buzz can be great.
    54. Slide 96: Or really bad.
    55. Slide 97: Hurricane Kohls.
    56. Slide 98: Paul McEnany | http://heehawmarketing.typepad.com
    57. Slide 99: Wal-Mart flog.
    58. Slide 101: Either way, it spreads quickly.
    59. Slide 102: They don’t call it viral for nothing.
    60. Slide 103: We have to keep our eyes open.
    61. Slide 104: And look below the surface.
    62. Slide 105: Micromedia.
    63. Slide 124: Minneapolis bridge collapse.
    64. Slide 125: Bridge collapses - 6:00pm
    65. Slide 126: I hear about it on Twitter a little after 6pm.
    66. Slide 129: The story unfolds.
    67. Slide 130: 29 minutes
    68. Slide 131: 45 minutes
    69. Slide 132: 45 minutes
    70. Slide 133: 49 minutes
    71. Slide 134: Mainstream media catches up.
    72. Slide 135: 1 hour
    73. Slide 136: Some alert friends.
    74. Slide 137: 1 hour 42 minutes
    75. Slide 138: Some ask questions.
    76. Slide 139: 3 hours 8 minutes
    77. Slide 140: Some reflect back.
    78. Slide 142: People upload images.
    79. Slide 151: Distributed through widgets.
    80. Slide 154: And through mashups.
    81. Slide 156: There are even new worlds to explore.
    82. Slide 159: Marketing
    83. Slide 160: Put strategy first.
    84. Slide 161: Adding value should be the goal.
    85. Slide 162: Thank you! Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com

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