Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
2. Methodology
Survey Method
Online Survey
Regional Coverage
National
Field Timing
October 02 – 12, 2023
Screening Criteria
Self-identifying as Asian,
African American, Hispanic or
N.H. White
18+ years
TOTAL SAMPLE: 1,500
500
Hispanics
250
African American
250
Asians
500
N.H. Whites
2
3. Key Findings
Most respondents surveyed (7 out of 10) rate their mental health as “Good” or
“Excellent.”
3 out of 10 have been diagnosed with a mental condition by a healthcare
professional.
African Americans and non-Hispanic Whites are more likely to have been
diagnosed with a mental condition than Hispanics and Asians. They are also
more likely to say that their mental health has impacted their personal
relationships and their work.
Gen Z and Millennials are more likely than their older cohorts to report having
emotional problems and to have their personal relationships and work be
affected by their mental health. They are by far the most likely to seek
information regarding mental health.
Across race/ethnicity and generation, social media and mental health websites
are the most common sources of information regarding mental health.
About half say they feel “very” or “somewhat” comfortable talking about their
mental health concerns with healthcare professionals. Interestingly, Gen Zers are
the least comfortable.
3
5. Letter indicate significant difference at 95% confidence level.
African Americans and non-Hispanic Whites are the most likely to have felt depressed, sad or anxious in the past 12
months.
Overall, 2 out of 5 adults surveyed reported having issues in their everyday lives
due to an emotional problem. Younger generations are significantly more likely to
experience these problems than their older cohorts.
Letter indicate significant difference at 95% confidence level.
During the past 12 months, have you had any problems with your work, school or daily life due to any emotional problems, such
as feeling depressed, sad or anxious?
Base: Yes responses
41%
34%
45% C
35%
47% CE
61%IJ
54% IJ
37% J
18%
Total Hispanics African-
Americans
Asians N.H. Whites Gen Z
18 - 25
Millennials
26 - 41
Gen X
42 - 57
Boomers
58 - 64
(C) (D) (E) (F) (G) (H) (I) (J)
Base Size: (1,500) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
5
6. 2% 1% 2% 2% 3% 1% 1% 2%
6% 6% 8%
3%
6% 8%
5% 8% J 3%
22%
18%
21%
26%
21%
32% HJ
16%
25% HJ
12%
39%
44%
40% 46%
39%
34%
36%
40%
53% GHI
31% 31% 29% 25%
32%
23%
42% GIJ
26% 30%
Total Hispanics African-
Americans
Asians N.H. Whites Gen Z
18 - 25
Millennials
26 - 41
Gen X
42 - 57
Boomers
58 - 64
Excellent
Good
Fair
Poor
Very poor
Letter indicate significant difference at 95% confidence level.
Fewer than 10% feel their mental health is “poor” or “very poor.”
Millennials are the most likely to rate their mental health as “excellent.”
Men are nearly twice as likely as women to rate their mental health “excellent.”
Gen Z gave themselves the lowest score overall.
There is no significant difference across race/ethnicity.
Overall, 7 out of 10 respondents indicated that their mental health is
either “Good” or “Excellent.”
Letter indicate significant difference at 95% confidence level.
6
(C) (D) (E) (F) (G) (H) (I) (J)
Base Size: (1,500) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
TOP TWO BOX 70% 75% 69% 71% 71% 57% 78% 66% 83%
Overall, how would you rate your mental health?
“Excellent” rating:
41% Males
23% Females
7. Letter indicate significant difference at 95% confidence level.
Again, younger generations are the most likely to have experienced any of these.
Letter indicate significant difference at 95% confidence level.
Have you experienced problems with...?
7
TOTAL
MARKET
Male Female Hispanics
African-
Americans
Asians N.H. Whites
Gen Z
18-25
Millennials
26-41
Gen X
42-57
Boomers
58-64
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J)
Focusing 40% 36% 48% A 38% 43% 35% 44% 51% J 46% J 42% J 25%
Thinking clearly 33% 34% 38% 32% 36% 32% 37% 52% HIJ 39% IJ 31% J 18%
Controlling my emotions 31% 29% 37% A 27% 33% 33% 33% 39% J 38% J 31% J 15%
Decision making 30% 33% 33% 27% 35% 28% 34% 45% IJ 40% IJ 25% J 14%
Socializing 29% 29% 33% 28% 30% 27% 32% 48% HIJ 33% J 26% 18%
Starting tasks 26% 25% 31% 24% 28% 23% 30% 38% IJ 32% IJ 25% J 14%
Organizing 24% 24% 26% 21% 23% 26% 26% 25% 32% IJ 22% 15%
None of these 32% 32% 27% 37% F 30% 39% F 29% 17% 19% 39% GH 53% GHI
Base: (1,500) (n=729) (n=741) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
The most common problems have been trouble focusing, thinking clearly
and controlling their emotions.
8. Letter indicate significant difference at 95% confidence level.
African Americans and non-Hispanic Whites are more likely to have been diagnosed with a mental condition than Hispanics and Asians.
Boomers are the least likely to have been diagnosed.
Overall, 3 out of 10 respondents have been diagnosed with a mental condition by a
healthcare professional.
Letter indicate significant difference at 95% confidence level.
Have you ever been diagnosed with a mental health condition by a healthcare professional?
8
(C) (D) (E) (F) (G) (H) (I) (J)
Base Size: (1,500) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
29%
23%
30% E
18%
35% CE 35% J
36% J
30% J
18%
Total Hispanics African-
Americans
Asians N.H. Whites Gen Z
18 - 25
Millennials
26 - 41
Gen X
42 - 57
Boomers
58 - 64
Total Hispanics
9. Letter indicate significant difference at 95% confidence level.
Gen Z is the least comfortable talking about their mental health concerns with healthcare professionals.
About half say they feel “very” or “somewhat” comfortable talking about their
mental health concerns with healthcare professionals.
Letter indicate significant difference at 95% confidence level.
How comfortable do you feel discussing your mental health concerns with healthcare professionals, such as doctors or therapists?
9
11% 10% 14% 14% 10% 11% 11% 10% 10%
13% 13%
13% 11%
14%
24% HIJ
11% 13%
8%
23% 28% DF 18% 23%
18%
26%
18%
21%
16%
27% 20% 30% C
32% C
29% C
23%
27%
28%
34%
26% 29% E 25%
20%
29% E
16%
33% G
28% G 32% G
Total Hispanics African-
Americans
Asians N.H. Whites Gen Z
18 - 25
Millennials
26 - 41
Gen X
42 - 57
Boomers
58 - 64
Very comfortable
Somewhat comfortable
Neutral
Somewhat uncomfortable
Very uncomfortable
(C) (D) (E) (F) (G) (H) (I) (J)
Base Size: (1,500) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
TOP TWO BOX 53% 49% 55% 52% 58% 39% 60% 56% 66%
10. Letter indicate significant difference at 95% confidence level.
Social media is an especially popular source of information for Gen Z and Millennials.
Non-Hispanic Whites and African Americans are more likely to search for information than Asians and Hispanics.
Gen Z and Millennials are by far the most likely to seek out information regarding
mental health. Across age group, social media and mental health websites are the
most common sources.
Letter indicate significant difference at 95% confidence level.
Have you seeked out information about mental health in the
past 12 months?
10
16%
38% J
64% IJ
63% IJ
50% DE
38%
47%
39%
44%
TOTAL
(n=1,500)
Hispanics
(n=500)
African-Americans
(n=250)
Asians
(n=200)
N.H. Whites
(n=500)
Gen Z
18-25
(n=192)
Millennials
26-41
(n=646)
Gen X
42-57
(n=468)
Boomers
58-64
(n=194)
(C)
(D)
(E)
(F)
(G)
(H)
(I)
(J)
Where do you seek information about mental health?
Base: People that have seeked information in the past year
TOTAL
Social Media
35%
Mental Health
Websites
35%
Through my
doctor
21%
I ask friends /
family
7%
Other
2%
Gen Z
18-25
(G)
Social Media
43% IJ
Mental Health
Websites
36%
Through my
doctor
12%
I ask friends /
family
9% H
Other
--
Millennials
26-41
(H)
Social Media
40% IJ
Mental Health
Websites
39%
Through my
doctor
16%
I ask friends /
family
3%
Other
2%
Gen X
42-57
(I)
Social Media
20%
Mental Health
Websites
38%
Through my
doctor
30% GH
I ask friends /
family
10% H
Other
3%
Boomers
58-64
(J)
Social Media
12%
Mental Health
Websites
38%
Through my
doctor
24%
I ask friends /
family
7%
Other
18% HI
Base:(n=654) (n=114) (n=334) (n=167) (n=39*)
*Caution: Small base size
11. Letter indicate significant difference at 95% confidence level.
Again, African Americans and non-Hispanic Whites are more likely to engage in these activities than Asians and Hispanics.
Over half of respondents indicated they have engaged in self-care or self-help activities
to improve their mental health, with Gen Z and Millennials being the most likely.
Letter indicate significant difference at 95% confidence level.
In the past year, have you engaged in any self-help or self-care activities to improve your mental health? (e.g., meditation, exercise, journaling)?
58%
54%
68% CE
53%
63% CE
69% IJ
73% IJ
54%
44%
Total Hispanics African-
Americans
Asians N.H. Whites Gen Z
18 - 25
Millennials
26 - 41
Gen X
42 - 57
Boomers
58 - 64
11
(C) (D) (E) (F) (G) (H) (I) (J)
Base Size: (1,500) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
12. Letter indicate significant difference at 95% confidence level.
Regular exercise and meditation/mindfulness top the list of the most
popular self-care activities.
Letter indicate significant difference at 95% confidence level.
Which self-help or self-care activities have you tried for your mental health?
Base: Yes responses (n=873)
12
66%
Regular exercise
or physical
activity
54%
Meditation or
mindfulness
41%
Reading self-
help books or
resources
38%
Journaling or
writing about
your feelings
36%
Yoga or other
relaxation
techniques
25%
Seeking
support from
online
communities
Higher among African
Americans, Females
Common among
non-Hispanic Whites
Gen Z and Millennials are more likely to do journaling, yoga or seek support from communities.
10%
Does other
type of
self-care
activities
Journaling, yoga/relaxing techniques and online communities are popular self-care activities among Gen Z and Millennials.
13. Letter indicate significant difference at 95% confidence level.
Millennials are the most likely to say that their work has been impacted “significantly,” however, they are also the most
likely to say that their work provides support or resources to help them.
Nearly 2 out of 5 respondents indicated that their mental health has affected their
work. Among those, fewer than half say that their workplace provides resources or
support for their mental health issues.
Letter indicate significant difference at 95% confidence level.
13
To what extent has your mental health affected your work?
Base: Employed
TOP TWO BOX 36% 27% 39% 29% 42% 47% 48% 33% 9%
29% 32% 29%
37%
28%
13%
19%
38% GH
58% GHI
15%
14%
14%
13%
16%
14%
16%
14%
18%
20%
27% DF
18%
21%
14%
26% HI
17%
15%
15%
23%
18%
24%
25%
26% C 36% IJ
27% J
21% J
5%
13% 9%
15% CE
4%
16% CE
11%
21% GIJ
12% J
4%
Total Hispanics African-
Americans
Asians N.H. Whites Gen Z
18 - 25
Millennials
26 - 41
Gen X
42 - 57
Boomers
58 - 64
Signficantly impacted
Somewhat impacted
Neutral
Not impacted very much
Not impacted at all
(C) (D) (E) (F) (G) (H) (I) (J)
Base Size: (1,247) (n=422) (n=209) (n=215) (n=401) (n=171) (n=575) (n=369) (n=132)
31%
44% J
58% GIJ
34%
49% C
40%
48% C
34%
39%
TOTAL
(n=1,247)
Hispanics
(n=422)
African-Americans
(n=209)
Asians
(n=215)
N.H. Whites
(n=401)
Gen Z
18-25
(n=171)
Millennials
26-41
(n=575)
Gen X
42-57
(n=369)
Boomers
58-64
(n=132)
(C)
(D)
(E)
(F)
(G)
(H)
(I)
(J)
Does your workplace provide resources or support for
mental health?
Base: Yes responses
14. Letter indicate significant difference at 95% confidence level.
Younger generations, as well as African Americans and non-Hispanic Whites, are again the groups that
are most likely to indicate that their personal relationships have been impacted.
A similar proportion (nearly 2 of 5) indicated that their personal relationships have
been impacted by their mental health.
Letter indicate significant difference at 95% confidence level.
14
(C) (D) (E) (F) (G) (H) (I) (J)
Base Size: (1,500) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
TOP TWO BOX 36% 35% 39% 35% 41% 46% 46% 35% 21%
To what extent have your personal relationships been affected by your mental health?
29% 31% 30% 31% 29%
17% 20%
37%
48%
13% 12% 10%
17%
11%
12%
14%
10%
12%
22% 22%
21%
17%
19%
25%
20%
18%
19%
25% 26%
24%
28%
28%
32% J 28% J
26%
17%
11% 9%
15% E
7%
13% E 14% J 18% IJ
9% J
4%
Total Hispanics African-
Americans
Asians N.H. Whites Gen Z
18 - 25
Millennials
26 - 41
Gen X
42 - 57
Boomers
58 - 64
Signficantly impacted
Somewhat impacted
Neutral
Not impacted very much
Not impacted at all
15. Letter indicate significant difference at 95% confidence level.
This proportion is significantly higher among Gen Z and Millennials.
Overall, about half say they have open conversations about their
mental health.
Letter indicate significant difference at 95% confidence level.
15
TOTAL
MARKET
Male Female Hispanics
African-
Americans
Asians N.H. Whites
Gen Z
18-25
Millennials
26-41
Gen X
42-57
Boomers
58-64
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J)
Once a Week or More (Net) 47% 52% 45% 45% 52% 39% 50% 60% 65% 37% 14%
Daily 14% 19% 13% 11% 14% 8% 17% E 20% IJ 24% IJ 9% J 1%
Several times a week 18% 20% 16% 15% 24% C 18% 18% 18% J 24% IJ 16% J 7%
Once a week 15% 13% 16% 19% 14% 13% 15% 22% IJ 17% J 12% 6%
2 - 3 times a week 17% 13% 19% A 18% 16% 11% 16% 18% 15% 18% 14%
Once a month 13% 10% 13% 14% D 6% 19% D 11% 8% 8% 17% GH 15% H
Every 6 months 8% 11% 8% 5% 12% C 11% C 10% C 5% 6% 10% 24% GHI
Less often than once a year 16% 13% 14% 18% 15% 21% F 12% 7% 8% 18% GH 33% GHI
Base: (1,148) (n=532) (n=593) (n=379) (n=189) (n=189) (n=391) (n=157) (n=527) (n=336) (n=128)
How often do you have open conversations about your mental health?
16. Letter indicate significant difference at 95% confidence level.
Respondents are most likely to talk about their mental well-being with their
spouse/partner and friends (in-person).
Letter indicate significant difference at 95% confidence level.
16
TOTAL
MARKET
Male Female Hispanics
African-
Americans
Asians N.H. Whites
Gen Z
18-25
Millennials
26-41
Gen X
42-57
Boomers
58-64
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J)
Spouse/partner 36% 42% 38% 37% D 28% 41% D 42% D 32% 50% GIJ 35% 31%
Friends in person 35% 39% 39% 34% 35% 33% 41% C 44% J 45% IJ 34% 27%
Parents 24% 24% 24% 20% 21% 19% 25% 31% IJ 35% IJ 16% J 4%
Siblings 20% 19% 23% 19% 22% 22% 20% 22% 25% I 16% 17%
Counselor/Therapist/Psychologist 18% 21% 20% 17% 17% 14% 24% CE 24% J 26% IJ 18% J 10%
Friends on social media 13% 13% 14% 12% 13% 13% 13% 19% IJ 19% IJ 10% J 3%
Other family members 13% 10% 13% 12% 14% 9% 11% 11% 12% 12% 11%
Priest 3% 5% B 2% 3% 3% 1% 3% 3% 4% 2% 3%
No one 21% 21% 19% 21% 21% 23% 21% 17% 11% 27% GH 28% GH
Prefer not to answer 2% 2% 2% 2% 3% 3% 1% 2% 1% 2% 3%
Base: (1,500) (n=729) (n=741) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
Average # of people they talk about mental health: 1.9 2.0 1.9 1.8 1.8 1.8 2.0 2.8 2.0 1.7 1.7
Who do you talk with about your mental well-being, if anyone?
Many Gen Zers and Millennials talk to their parents.
Boomers and Gen Xers are less likely to talk to others about their mental health than their younger
cohorts.
17. Letter indicate significant difference at 95% confidence level.
African Americans, non-Hispanic Whites and Millennials in general are the most likely to be aware of resources available in their community.
Just over half of the respondents say they are aware of the mental health resources
available in their community, with counseling centers, online information/helplines
and community support groups being the most common.
Letter indicate significant difference at 95% confidence level.
17
Are you aware of the available mental health resources in
your community?
Base: Yes responses
52%
57%
70% IJ
61%
67% CE
42%
62% CE
49%
55%
TOTAL
(n=1,500)
Hispanics
(n=500)
African-Americans
(n=250)
Asians
(n=200)
N.H. Whites
(n=500)
Gen Z
18-25
(n=192)
Millennials
26-41
(n=646)
Gen X
42-57
(n=468)
Boomers
58-64
(n=194)
(C)
(D)
(E)
(F)
(G)
(H)
(I)
(J)
Which of the following resources are available in your
community?
Base: Aware of community resources (n=823)
33%
988
Hotline
Mental
health
workshops
or
seminars
41%
Crisis
intervention
services
49%
Community
support
groups
55%
Online
information
and
helplines
57%
Counseling
centers or
therapists
69%
18. TOP TWO BOX:
STRONGLY AGREE
Hispanics
African-
Americans
Asians
N.H.
Whites
Gen Z
18-25
Millennials
26-41
Gen X
42-57
Boomers
58-64
(C) (D) (E) (F) (G) (H) (I) (J)
People should work on their mental health
problems
75% 76% 76% 81% 76% 78% 77% 84%
Technology and social media have had a
negative impact on our mental health
48% 50% 57% 61% CD 54% 62% I 52% 57%
Mental health affects adults more than children 25% 30% 35% C 30% 27% 46% GIJ 21% 17%
Most mental health problem can be easily fixed 27% 31% 30% 28% 26% 42% GIJ 21% 17%
Medication is the best treatment for mental
health
21% 29% CE 20% 30% CE 27% J 40% GIJ 23% J 13%
Anyone who suffers from mental health issues
should be excluded from certain jobs
25% 28% 27% 30% 23% 36% GIJ 26% 25%
People who suffer mental health problems can
snap out of them if they want to
28% D 18% 24% 25% D 28% J 39% GIJ 19% J 7%
If I had a mental health problem, I would not
share it with anyone
20% 24% 20% 26% 26% J 30% IJ 20% 14%
People with mental health issues are a burden
for society
13% 18% 23% C 21% C 25% IJ 29% IJ 13% 8%
Having a mental health issue is a sign of
weakness
14% 16% 24% C 18% 20% J 26% IJ 14% J 2%
Base: (n=1,500) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
Letter indicate significant difference at 95% confidence level.
Letter indicate significant difference at 95% confidence level.
18
76%
51%
29%
27%
26%
26%
25%
21%
17%
16%
How much do you agree or disagree with the following statements?
African Americans and non-Hispanic Whites agree most that medication is the best treatment for mental health.
Across race/ethnicity and generation, most respondents agree that mental health is
something that each person should work on. About half agree that technology and
social media have had a negative impact on people’s mental health.
20. Participant Profile
TOTAL
MARKET
Male Female Hispanics
African-
Americans
Asians N.H. Whites
Gen Z
18-25
Millennials
26-41
Gen X
42-57
Boomers
58-64
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J)
GENDER
Female 49% 100% -- 50% 47% 47% 49% 60% HJ 41% 53% H 47%
Male 49% -- 100% 49% 52% 52% 50% 37% 58% GI 47% 52% H
Other (Net) 2% -- -- 1% 1% -- -- 1% 1% -- --
AGE
18 to 25 13% 13% 21% A 21% 18% 15% 15% 100% -- -- --
26 to 41 43% 44% B 32% 41% 36% 38% 36% -- 100% -- --
42 to 57 31% 28% 32% 29% 31% 37% 31% -- -- 100% --
58 to 64 13% 15% 15% 8% 14% C 10% 17% CE -- -- -- 100%
Median age 39 38 40 36 38 41 41 22 34 51 61
ETHNICITY
Hispanic/Latino 33% 17% 19% 100% -- -- -- 28% HIJ 19% IJ 14% 12%
Black, African-American 17% 14% 15% -- 100% -- -- 22% HIJ 11% 14% 12%
Asian 17% 6% 6% -- -- 100% -- 8% H 4% 7% H 6%
White (Non-Hispanic) 33% 64% 61% -- -- -- 100% 42% 66% G 64% G 71% G
REGIONS
Northeast 18% 17% 17% 14% 16% 21% 18% 16% 17% 16% 22%
Midwest 17% 22% 20% 10% 18% C 12% 25% CDE 17% 22% 21% 22%
South 38% 36% 41% 38% E 57% CEF 24% 36% E 38% 37% 40% 38%
West 27% 25% 22% 38% DF 9% 43% DF 21% D 29% 24% 23% 18%
Base: (1,500) (n=729) (n=741) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
Letter indicate significant difference at 95% confidence level.
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21. Participant Profile
Letter indicate significant difference at 95% confidence level.
TOTAL
MARKET
Male Female Hispanics
African-
Americans
Asians N.H. Whites
Gen Z
18-25
Millennials
26-41
Gen X
42-57
Boomers
58-64
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J)
MARITAL STATUS
Single (Net) 36% 32% 29% 37% F 48% CEF 32% 25% 61% HIJ 27% 22% 22%
Married or living with partner (Net) 53% 60% 59% 55% 38% 61% 64% 38% 70% 62% 51%
Separated/divorced/widowed (Net) 11% 8% 12% 9% 14% 7% 11% 1% 3% 16% 27%
EDUCATION
High School Grad or Less (Net) 31% 26% 27% 34% EF 38% EF 15% 23% E 50% HIJ 22% 22% 22%
Some College (Net) 35% 29% 35% A 40% E 38% E 27% 33% 33% 24% 40% H 38% H
College Grad or More (Net) 33% 45% B 37% 25% 23% 58% CDF 44% CD 18% 54% GIJ 38% G 39% G
EMPLOYMENT STATUS
Employed (Net) 64% 76% B 60% 65% 67% 71% 67% 58% 81% GIJ 67% J 46%
HOUSEHOLD INCOME
Median $44.5K $72.5K $57.5K $57.5K $42.5K $90K $72.5K $42.5K $90K $57.5K $57.5K
PEOPLE IN HOUSEHOLD
Average 3.0 3.1 3.1 3.5 2.7 3.2 3.0 3.5 3.4 2.9 2.2
Children at home. 1 or more (Net) 41% 45% 43% 48% 35% 37% 44% 36% 66% 37% 9%
Born outside the U.S 24% 12% 15% 33% DF 10% F 67% CDF 4% 18% J 13% 14% 9%
Base: (1,500) (n=729) (n=741) (n=500) (n=250) (n=250) (n=500) (n=192) (n=646) (n=468) (n=194)
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